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A Practice-theoretical Account

Welcome Manuel Baeriswyl

Institute of Marketing and Communication Management


"Hi! I’m Manuel, a new PhD student! I will be working with Professor Mengis on what drives organizations’ attention and explore how attention is built, sustained and re-oriented in everyday business practice. I’m curious by nature and always down for a chat. Happy to be part of IMCA!”

Learn more on the research project, to which Manuel is contributing: